My underlying passion is for all things related to information architecture (IA). The more that I expanded my knowledge of IA, the more intersections I found with allied fields. Over the last many years, I have broadened my skill-set to include user experience, search engine optimization and marketing, content strategy and digital marketing. Underlying them all is the foundation of how people look for, consume, organize and act upon information.

Information Architecture (IA)

  • Site structure maps
  • Internal navigation
  • Page layout wireframes
  • Taxonomy

User Experience (UX)

Google found the perfect weapon to spin the SEO community into butter. Instead of the usual ranking factors of links and word count, Google turned to user experience metrics (e.g. bounce rate, time on page) to influence position on its search results page. An SEO-centered approach to site structure and design will ensure that your site is findable as well as usable.

  • User research
  • User journey
  • Use case scenarios
  • Wireframes
  • Page layout design
  • Personas
  • Prototypes
  • Task analysis

Search Engine Optimization (SEO)

It used to be easy. Now, not so much. It used to be tactical. Now, it is more strategic. The short game used to work. Now, the long-game approach is best when optimizing for search engine visibility.

  • Technical SEO audit
  • Competitive analysis
  • Sitemap.xml and Robots.txt review
  • Site crawl and infrastructure review
  • site speed analysis
  • Search engine Webmaster account review
  • Keyword research and intelligence
  • Link profile analysis
  • On-page SEO optimization
  • Off-page SEO optimization
  • Goal tracking and benchmarks

Content Strategy

  • Related content modeling
  • Content gap and opportunity analysis
  • Content audit
  • Content inventory
  • Content models

Search Engine Marketing (SEM, PPC)

  • Campaign set up
  • Keyword research
  • Reporting

Site Analytics

  • Google Analytics review
  • Dashboard development
  • Goals and KPI tracking