Daedalus Portfolio: Information Architecture, SEO, User Experience Design, Content Strategy

The problem with work portfolios is that they are constrained by confidentiality agreements with clients and represent a work delivered to meet requirements under set conditions for client-specific outcomes. The projects here represent a sampling of my SEO, information architecture, user experience design and content strategy work. They are intended to show The before and after state of my work as an information architect no longer under NDA. My methods and solution thinking is best represented

Information Architecture | User Experience Design

Medical Practice (2016)
Website Redesign

BeforeWireframeResult
portfolio_cosmetique-before consmetique-wireframe portfolio_cosmetique-after

Multinational Cloud Services Provider (2015)
Site Structure and Organization

Multinational cloud services provider site structure map

Cannabis Products Launch (2015)
Website Redesign
Seattle Addy Winner for Design

WireframeResult
marley-natural_wireframe marley-natural_Mar2015

Sports Product Retailer (2014)
Website redesign

BeforeWireframeResult
portfolio_bodyglide-before BG-wireframe portfolio_bodyglide-after

International Hospitality Brand Website 2014
Website redesign

BeforeWireframeResult
Wm-before WM-wireframe wm-after

Microsoft Licensing Site 2012
Website redesign
After 10 years, the Licensing Team brought be back for a design/structure refresh.

WireframeResult
LicensingHUB_Wireframe_2011 MSFT-Licensing2012

Microsoft Licensing Site 2002
My information architecture services were requested by the Business Marketing team to structure and design content for the first standalone software licensing site on Microsoft.com

WireframeResult
LicensingHUB_Wireframe_2002 MSFT-Licensing2001