User Experience (UX)

Google found the perfect weapon to spin the SEO community into butter. Instead of the usual ranking factors of links and word count, Google turned to user experience metrics (e.g. bounce rate, time on page) to influence position on its search results page. An SEO-centered approach to site structure and design will ensure that your site is findable as well as usable.

  • User research
  • User journey
  • Use case scenarios
  • Wireframes
  • Page layout design
  • Personas
  • Prototypes
  • Task analysis

Search Engine Optimization (SEO)

It used to be easy. Now, not so much. It used to be tactical. Now, it is more strategic. The short game used to work. Now, the long-game approach is best when optimizing for search engine visibility.

  • Technical SEO audit
  • Competitive analysis
  • Sitemap.xml and Robots.txt review
  • Site crawl and infrastructure review
  • site speed analysis
  • Search engine Webmaster account review
  • Keyword research (user-centered)
  • Link profile and analysis
  • On-page SEO
  • Off-page SEO recommendations
  • Reporting

Information Architecture (IA)

  • Site structure maps/li>
  • Page structure wireframes
  • Taxonomies

Content Strategy

  • Content audit
  • Content inventory
  • Content models

Search Engine Marketing (SEM, PPC)

  • Campaign set up
  • Keyword research
  • Reporting

Site Analytics

  • Google Analytics review
  • Dashboard development