Daedalus IA Portfolio

I consider myself a Search Information Architect because I combine the structuring and user experience design of websites with technical search engine optimization. The end result is your customers are happy, Google is happy and, most important, the client is happy. Win-win.

Information Architecture / User Experience Design

Multinational Cloud Services Provider Site structure Map

Multinational cloud services provider site structure map

2015 Seattle Addy Award Winner

Before Wireframe Result
marley-natural_wireframe marley-natural_Mar2015

Sports Product Retailer 2014

Before Wireframe Result
portfolio_bodyglide-before BG-wireframe portfolio_bodyglide-after

Hotel Website 2014

Before Wireframe Result
Wm-before WM-wireframe wm-after

Microsoft Licensing Site 2002

Wireframe Result
LicensingHUB_Wireframe_2002 MSFT-Licensing2001

Microsoft Licensing Site 2012

Wireframe Result
LicensingHUB_Wireframe_2011 MSFT-Licensing2012